Patek Philippe Cubitus Launching Night

Patek Philippe Cubitus Launching Night

Munich

2024

Performance

Patek Philippe invited Jisbar to participate in the launch event for the Cubitus watch, the brand’s first new release since 1999. For this special occasion, which gathered the brand’s top clients and specialized media from around the world, Patek Philippe chose to display a hand-painted triptych of 110x330cm created by Jisbar, with each canvas illustrating the brand’s core values: innovation, tradition, and aesthetics. To further enhance the experience and build a bridge between tradition and modernity, a digital live painting performance was also designed and presented. This digital work, developed over several months, animated the physical triptych and revealed the creative process behind each canvas. Thus, the digital live painting served as the starting point for the official launch announcement, offering an immersive and innovative view of Jisbar’s art. Set in the sumptuous Bergstern venue in Munich and displayed on a monumental 6 by 4 meter screen, the digital performance captivated the guests, reinforcing the connection between traditional craftsmanship and technological innovation—values central to Patek Philippe and its new Cubitus watch. Following this visual introduction, Mr. Stern, CEO of Patek Philippe, took the stage to sign the digital artwork alongside Jisbar before unveiling the original works, which remained on display throughout the evening. This artistic journey reflects Patek Philippe’s commitment to honoring traditional craftsmanship while pushing the boundaries of creativity.